Ingredients We Avoid

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Your skin is exposed to numerous chemicals every day, especially through household cleaners and laundry products. At Norfolk Natural Living, we’ve made it our mission to eliminate these harsh ingredients from our products, ensuring that you and your environment are safer.

• Optical Brighteners Commonly used to make white fabrics appear brighter, these chemicals may make your laundry look pristine, but they accumulate in the environment, posing a threat to aquatic life and potentially irritating your skin.
• Chlorine Often found in traditional detergents for its bacteria-killing properties, chlorine can be harmful when inhaled, especially for those with respiratory issues.
• Petroleum-Derived Additives These additives help dissolve dirt but are toxic and often trigger allergic reactions.
• Phthalates Present in air fresheners and washing-up liquids, phthalates are known endocrine disruptors, interfering with normal hormonal functions in the body.
• Titanium Dioxide Used to enhance fabric brightness and resist fading, titanium dioxide nanoparticles have been classified by the IARC as a potential carcinogen (Group 2B). It's also found in cosmetics, medicines, and paint.
• GMOs Often replacing palm oil in cosmetics, the safety of Genetically Modified Organisms is still debated due to limited research.
• Phosphates Banned in the UK for cleaning products, phosphates can cause harmful algae blooms in water bodies, depleting oxygen and disrupting aquatic ecosystems.
• Methylisothiazolinone A preservative in cosmetics that is notorious for causing contact dermatitis.
• Tallow Derived from intensively farmed beef or mutton, tallow is used in some cleaning products.
• Sodium Tallowate Another ingredient derived from animal fat, combined with water and caustic soda, commonly used in soaps.
• Triclosan This antibacterial agent is another endocrine disruptor and may contribute to bacterial resistance when overused.
• Benzisothiazolinone A common ingredient in household cleaners and paints, known to irritate sensitive skin.
• Sodium Lauryl Ether Sulphates (SLES) Banned by The Soil Association for its carcinogenic properties, SLES is a foaming agent often found in conventional detergents.

By eliminating these harmful ingredients from our products, we aim to provide you with safer, more eco-friendly cleaning solutions that are gentle on both your skin and the environment.

Explore: Laundry and Garment Care | Cleaning Products | Sustainable Refills

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