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Keep your favourite clothes soft, fresh, and cared for with our Natural Fabric Softener. Handmade in Norfolk, this plant-based, eco-friendly formula gently reduces wrinkles, preserves fabrics and is kind to sensitive skin.

Free from chlorine, bleach, parabens, and silicones, it’s safe for the whole family - from bedding to baby clothes (though I wouldn’t recommend it for towels - it can reduce absorbency!).

Suitable for machine and hand washing, it softens laundry without synthetic coatings. Choose from our signature scents - Coastal Walks or Rose Garden - or go fragrance-free.

500 ml – Handmade in our workshop in Norfolk. Natural. Vegan. Never tested on Animals. 

Reduce waste with our eco-friendly refill, keeping your laundry routine as gentle on the planet as it is on your clothes.

Fabric Softener

Regular price £18.00
Unit price
per 
£18.00
From
£14.40
One-time purchase
Our Subscribe & Save is the only discount we ever offer - because some things are simply worth it. When you subscribe, you’ll enjoy an exclusive 20% discount and free shipping on every order, plus the flexibility to adjust your delivery schedule or swap products whenever you like. We do ask for a minimum of three orders - if you need to cancel before your third order, we’ll just kindly ask that any previous discounts and postage costs are covered first. Simple, transparent, and designed with you in mind.
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Keep your favourite clothes soft, fresh, and cared for with our Natural Fabric Softener. Handmade in Norfolk, this plant-based, eco-friendly formula gently reduces wrinkles, preserves fabrics and is kind to sensitive skin.

Free from chlorine, bleach, parabens, and silicones, it’s safe for the whole family - from bedding to baby clothes (though I wouldn’t recommend it for towels - it can reduce absorbency!).

Suitable for machine and hand washing, it softens laundry without synthetic coatings. Choose from our signature scents - Coastal Walks or Rose Garden - or go fragrance-free.

500 ml – Handmade in our workshop in Norfolk. Natural. Vegan. Never tested on Animals. 

Reduce waste with our eco-friendly refill, keeping your laundry routine as gentle on the planet as it is on your clothes.

Score of 4.7 out of 5 stars
Based on 35 reviews
Adele 🇬🇧
Verified Buyer
Lovely!
Lovely scent, leaves clothes fresh and clean.
Published date
03/07/25
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Roger S. 🇬🇧
Verified Buyer
Great products
Great products. Will be buying more.
Published date
02/18/25
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Amy E. 🇬🇧
Verified Buyer
everything
Loving everything I am prurchasing from your company, so glad I found you in Holt.
Published date
01/22/25
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Stefi D. 🇬🇧
Verified Buyer
Love it
I am very happy with this softener, for a long time I wouldn’t use softeners because of the chemicals and my clothes would be hard after the washing machine. Now that I found Norfolk softener that is natural I enjoy it very much and my clothes are soft again.
Published date
12/18/24
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Jana E. 🇬🇧
Verified Buyer
You have got to smell this!!!
Best smell on earth! Fast shipping and love that I can order on repeat. Highly recommend!!!!!
Published date
11/25/24
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